Outdoor Advertising | Vital Space

Vitalspace’s OOH Campaign Generated Over 30M Impressions and Increased Leads by 33%

Project Introduction:

Vital Space, a real estate consultancy, aimed to announce the launch of its new website designed to offer a seamless house-hunting experience. With 1000+ verified properties and partnerships with leading regional builders, their goal was to drive awareness and engagement, showcasing the platform's innovative features and valuable resources.

The Solution:

After a brainstorming session, we created a unique OOH campaign never before seen in this region for this brand category.

We designed the campaign around Vital Space's key USPs:

1000+ verified properties
Partnerships with top builders

To ensure these USPs captured attention, we developed a 60-day, two-phase campaign that resonated with the region's cultural love for dance. The campaign was executed in both Hindi and Gujarati, targeting Ahmedabad's entire 8.8 million population.

Concept:

‍In the ‘Chakkar Ke Chakkar’ campaign, the endless spins of dance forms like Garba, Bachata, and Kathak were creatively used to symbolize the frustrating and never-ending loops people go through while house-hunting. The quirky twist humorously highlighted how searching for a perfect home often feels like a dance of its own, with no end in sight. This campaign was executed in 2 phases i.e. the teaser and the revealer

Phase 1: Teaser billboards across Ahmedabad asked, “Aaj Kitne Chakkar Lagaye?” with visuals of dancers in quirky costumes to build intrigue.
Phase 2: The reveal followed with the message: “Chakkar Ke Chakkar Me Mat Pado. Explore 1000+ verified properties on Vitalspace.in.”

Highlights:

20+ OOH placements, including billboards, bus shelters, and gantries.
One Eye-catching 3D hoarding and digital teaser and reveal videos.
Multilingual approach in Hindi and Gujarati with references to Garba, Kathak, and Bachata.